OnunİsmiNe.com

Everyone is given a name as they are born, but people’s names and type/how they look like may not match when they grow up. We say, “This guy looks like a Mahmut”, and that was our insight.

Based on this insight, we wanted to take this campaign a step further. We created an interactive fiction on the website called OnunİsmiNe.com where people could learn what type they were and we made a film to announce the site. As a result, everyone who entered the site learned what type they were through an analysis prepared based on the guesses of others.

On the website called OnunİsmiNe.com, we created an interactive scenario where people could learn what type they were and made a film announcing the site. As a result, everyone who entered the site learned what type they were with an analysis prepared based on the guesses of others.

OnunİsmiNe.com was visited by 699,072 people and nearly 3 million name guesses were made on the site. With an average of 61 guesses per photo, 61,930 people had personal name analysis. Aiming to provide an entertaining experience with a stay on the site of nearly 4 minutes, the scenario aimed to engage people with named Coca-Cola cans. The site received a total of 15 awards.

Awards